21 Dec A Note for Founders: Change is Emotional
Posted at 08:05h
in Inside the incubator
As the year wraps up, take a moment to reflect on your journey. Change is never easy—especially in healthcare, where systems are rigid and resistance is common. But at its core, change is about people.
Stakeholders resist because change brings uncertainty. The Change Curve reminds us that progress moves through emotions—from denial and frustration to acceptance and problem-solving. As a founder, your job isn’t just to introduce innovation; it’s to help people get comfortable with it.
- Expect resistance. It’s normal. Don’t let it discourage you.
- Build trust. Be honest, open, and show you’re here to support them.
- Keep it human. Remind them how your solution can make their lives or work better.
- Be patient. Change takes time. Celebrate small wins along the way.
You’ve already come so far. Keep going—you’re building more than a product; you’re creating impact and changing lives. Here’s to a remarkable 2025!